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Appears in the KIM Magazine, April Edition. Enjoy! Jason Fried is a Silicon Valley Maverick who has caused industry ripples with his unconventional Management style. In his New York Times Best Selling book ReWork, ...

Forget Competition; The Customer is the real Benchmark

E-Commerce, Innovation, Marketing Tricks, Social Media

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STATISTICS 12, 800 – Farmers supported by i-Cow thanks to Safaricom partnership @vkogeto 200,000 - FrontlineSMS downloads to date @laurawhudson 51 – Number of times Angry Birds developer had tried to create ...

Mobile East Africa 2014 – Statistics, Insights, Trends & Resources

E-Commerce, Innovation, Marketing Tricks, Mobile, Social Media

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If you are expecting me to give you a Magic formula for turning Customers into Ambassadors, I suggest you close this window and move on to the next Blog. What I do have for you however, is some tricks that I have seen ...

Want to Turn 50% of your Customers into Brand Ambassadors? Try this

Innovation, Marketing Tricks, Social Media

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Look around you. What do you see? Trees, Buildings, People, Streets…Now look at your hand, oh, what is that? A coffee mug? Sorry, look at the other hand. There it is! I would like to take you down memory lane for a ...

Kenyan CEOs are now having lunch with the IT guys – Here’s Why

Innovation, Mobile

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What is Mobile Marketing really? My experience in the industry has shown me that when people say Mobile Marketing, they mean one or more of the following: Buying Banner Advertising on Mobile Sites and Popular ...

Why Mobile Advertising is a Waste of Money (And what to do instead)

Mobile, Social Media

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About 1 year ago, I wrote an article for Afrinnovator.com about how a local Cake shop at the heart of Nairobi was generating 60% of their total sales from the Web. The article generated quite a buzz, with a few ...

How to generate 5% more Revenue from E-Commerce

E-Commerce, Mobile, Social Media

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[caption id="attachment_46" align="alignnone" width="719"] Coca Cola can[/caption] Welcome aboard 21st Century Marketing Airways. I will be your Captain, and assisting me on this flight will be your Company’s ...

4 Low Budget Tactics that Could Turn around your Business

Innovation, Mobile, Social Media

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[caption id="attachment_40" align="alignnone" width="719"] A scene from The Godfather Movie[/caption] Hands up if you grew up with Omo, Blueband, Royco, Kimbo and Sony. Ok, now hands up if you currently have Ariel, ...

5 Steps to Reclaiming Customer Loyalty in the Digital Age

Innovation, Mobile, Social Media

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I spent the better part of 2013 building Apps for clients and turning down others who didn't seem to think an App should cost so much. The excitement both on my part and the client's part was palpable! Finally, they ...

Why Kenya’s Most Popular App has 250K Downloads only

Innovation, Mobile, Social Media

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I get this question a lot from my clients every time a new year arrives; "How do we take our Social Media game to the next level this year?". This time I gave them a simple answer, "Read my Blog". I just launched this ...

My 3 Step Recipe for Social Media Success in 2014

Mobile, Social Media